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Clearing the Energy: The Growing Popularity of Incense in the West

Hyungi Park, a 25-year-old incense maker, notes the significance of incense in religious ceremonies and how it differs from candles or essential oils in terms of intention and mood. She has seen a 142% increase in sales from April to September compared to the same period the previous year, with her £45 ($56) incense-making kit being a popular item. Incense comes in many forms and has been used for thousands of years worldwide, often associated with mindfulness practices like meditation and yoga. Isabel Lee, 26, another studio director, reported a 130% increase in online sales, citing incense as an attractive alternative to candles for its ease of use. Incense is closely tied to ritual practices, especially in South Asian cultures, where it is often used in temples and homes. Shrankhla Hole...