Clearing the Energy: The Growing Popularity of Incense in the West

Hyungi Park, a 25-year-old incense maker, notes the significance of incense in religious ceremonies and how it differs from candles or essential oils in terms of intention and mood. She has seen a 142% increase in sales from April to September compared to the same period the previous year, with her £45 ($56) incense-making kit being a popular item.

Incense comes in many forms and has been used for thousands of years worldwide, often associated with mindfulness practices like meditation and yoga. Isabel Lee, 26, another studio director, reported a 130% increase in online sales, citing incense as an attractive alternative to candles for its ease of use. Incense is closely tied to ritual practices, especially in South Asian cultures, where it is often used in temples and homes. Shrankhla Holecek, 37, founder of Uma, experienced a 1,300% sales spike from June to December.

The article discusses how incense has been commercialized in the West but retains its spiritual roots, often used to cleanse energy in a space. Despite its cultural significance, there are health concerns when synthetic incense is burned, which can release harmful toxins. Experts recommend using incense in moderation and in well-ventilated spaces to minimize health risks.

Some companies are addressing sustainability issues. For instance, Lopez, owner of Mothball Memoirs, ensures that her products, priced between $6 to $20, are sourced from fair-trade suppliers with eco-initiatives. Other companies, such as Ponsont, focus on creating eco-friendly, clean-burning incense products without harmful chemicals. Overall, while incense can contribute to spiritual and emotional well-being, consumers are encouraged to be mindful of its ingredients, sustainability, and cultural origins.

Source: The Independent